Generated in the ideation phase, are the canons that inspired the design of the new Crédit Agricole website. They will help maintain consistency and continuity throughout the digital ecosystem, improving brand perception and user experience.

Simplicity
We believe that the true success of this product can be determined by its simplicity. A streamlined and easily understandable interface avoids that the complexity of the products is totally in the hands of the end users.

Transparency
We believe that transparency is the most powerful driver of trust. Transparent messages expressed in the natural language of users, especially on mobile, make the browsing experience easy to understand.

Identity
We believe that a recognizable visual identity is the essential ingredient of an excellent customer experience. A coherent brand identity along all existing touchpoints, from physical to digital, contributes to strategically define the positioning of the brand itself.